Find out the reasons why you need to try custom work uniforms for your business
Does your business need to have corporate business attire for your employees? Of course, it does! No matter how big or how small your company is, there are many advantages to having your staff wear a uniform at work. These advantages not only benefit your company but can also be felt by the staff and customers.
Let’s take a look at all the amazing benefits you can reap;
A good strong professional image is crucial for gaining new clients – what every blooming business needs to do in order to succeed. You can make your employees appear professional by making sure they speak clearly, use eye contact, and keep a professional look with proper corporate attire.
Business uniforms are the perfect way to achieve an executive and professional look. So, well thought out staff uniforms reinforce the brand strategy and your place in the marketplace. Besides, they build a sense of confidence and trust in the customer when meeting a uniformed individual. A professional work-related uniform develops and maintains the customer’s standard of what he or she expects from the employees. Plus, it shows how disciplined a company is to its workers.
According to research, a proper dress code and uniform corporate business attire within a corporation increase productivity because the uniform imparts a professional mindset in workers. As a result, they start getting more engrossed in their tasks. It is an effective psychological effect of uniforms that make them feel as if they are the face of the brand.
Apart from providing your staff with a sense of security, uniforms also create a fine line that uniform is for professional life and casual clothes should be worn for social activities. However, you should try to let them choose individual styles or colours because giving them a uniform out of the blue will actually lower their productivity.
Work uniforms instil a sense of credibility and trust in a corporation and its abilities. Customers naturally perceive employees sporting branded workwear to take more pride in their tasks and are hence better at providing services. So, if you own a business, think about your experience as a client and question yourself if you have ever trusted a uniformed staff member more when it came to assistance? It is self-explanatory to a customer that if a company has taken some time out to dress its employees in uniforms, then it must have taken time to train them as well.
Corporate business attire is the perfect advertisement for a business. Every person walking past your company’s building will see the uniform sporting your company’s name and logo. This aids the development of brand awareness and exposure of a company in the locality and the working society.
As a result of the rise in publicity and exposure, brand retention increases in people’s minds. This is perhaps one of the most rewarding advantages of uniforms and the most important reason for a corporation to introduce workwear in the workplace. Besides, it is inexpensive as well, as compared to other forms of advertisement.
Keep visual factors like vibrant colours, design, and unique logo in mind to make a brand image. These factors will not only make your employees stand out in the crowd, but also make it easy for the customers to remember them and identify them next time.
A study by Ashwini K. Poojary (1) reports that enhancing a client’s branding knowledge about uniform can assist companies to develop a positive brand outlook which can, in return, boost sales. His study reported:
- 75.7% of respondents said uniforms are better than billboard advertising.
- 74.4% of respondents said uniforms are better than radio advertising.
- 73.5% of respondents said uniforms are better than TV advertising.
- 71.5% of respondents said uniforms are better than newspaper advertising.
- 56.1% of respondents said uniforms are better than Internet advertising.
- 55% of respondents said uniforms are better than the Yellow Pages.
The by-product of creating uniforms that are comfortable and loved by your employees is a company that grows into a better place for the employees.
Uniforms make workers easily recognisable for frequent visitors. Clothes like the custom uniform, such as polo shirts, t-shirts, workwear etc., are not just for advertising a company, but they also help with the overall branding of a business. They do so by keeping your employees look polished and make it easier for customers to spot them. This set up of uniformed staff results in a pleasant and seamless customer experience which strengthens the brand of your company.
A key advantage of uniforms is the morale of the team. When people wear the same clothes at work, they feel included and take pride in their job. Uniforms instil a sense of belonging in people and level the playing field for a greater feeling of team spirit.
When employees feel that they are all working towards and together for the same goal, their productivity increases. Uniforms make people act like a team and lead to greater success in businesses. They also get rid of social barriers by promoting team unity and healthier peer relationships, which lead to a more productive working environment. Uniforms in the workplace can steer a customer’s perception of your workforce.
Uniforms do not just benefit a company, but also help the employees get a tax deduction by claiming tax relief to wash and maintain the compulsory uniform. Tax relief can get your workers on board with the idea of implementing compulsory uniforms because it gets rid of their stress of spending their salary on maintaining the uniforms. This will benefit both your employees and your company, as you will achieve your goals of branding and marketing and your employees will get a tax deduction.
When you give your staff a comfortable and attractive uniform, you make them realise that you care about how they feel and how they look. Not just that, a uniform will improve their attitude, boost their self-esteem, and up their morale.
Make sure that their uniforms are well fitted and made with the highest quality of fabric to boost their morale and increase their motivation to get done with their daily chores. Also, involve your staff in the process of designing uniforms. This way they will accept their uniform with pride and their morale will improve.
There are different corporations and companies that are purely customer oriented like automobile showrooms, hospitals, and electronics showrooms etc. Wearing uniforms in these jobs instils a sense of unity and solidarity in the customer. As a result, the customer feels more comfortable consulting an employee for help. Besides, it looks good for the organization from a third person view.
One of the most important facts about uniforms is that, as its name suggests, uniform literally means to be the same or uniform throughout. This is the primary reason why you need to have a uniform; your staff should feel and be seen as the same in the workplace irrespective of their social status.
It should not matter if someone is poor or rich while working for your organisation, and everyone should be treated the same. Therefore, a work uniform is an excellent way of bringing people together onto one platform regardless of their background.
Amidst the hustle-bustle in today’s era, everyone wants to find a way to simplify some areas of life. A branded uniform is one way to achieve that goal.
If you implement a dress code or a specific uniform in your corporation, you can help people save time. A work uniform will make sure that your employees know what they have to wear to work every day, and they will not waste their time deciding what to wear every morning.
Uniforms are perfect for making a good first impression of the company. If your staff is dressed to impress, your clients will feel comfortable interacting with them.
What’s more, a uniform makes it easy to get prepared for unexpected or unplanned situations like surprise meetings. So, it is better to have a dress code or a uniform, so your workers know what to wear and what not to wear. This way your employees will not wear inappropriate clothes based on their field of work.
When employees wear the same uniform, they tend to care more about their colleagues and try to make sure that mutual growth and development happens from both sides. Employees try to foster their quality of care and make sure that everyone in a shared workplace gets the opportunity to prosper and thrive.
In conclusion, uniforms at work can serve as an identity for a business and can also save your staff’s time. When you decide to implement a dress code, take a survey to know how your workers feel about the idea of wearing a uniform to work every day. Or try to implement a dress code if you cannot decide on a specific uniform.
- (1) Poojary, A. “Are Uniforms and Effective Marketing Tool.” (2015).
- Main image source: Shutterstock